Last Updated: May 22, 2014
When we say “we”, “our” or “us”, we mean collectively:
- the main Waves Apparel site (www.wavesapparel.com)
And, when we refer to “personal information”, we mean information by which you or the device you are using to connect to the Internet can be identified.
Information We Collect
We may obtain personal information about you from various sources, including this and our other websites, mobile applications, when you call or email us or communicate with us through social media, or when you participate in events or other promotions. We also may obtain information about you from our business partners and other third parties. Any personal information you provide to us is maintained on secure servers and our internal systems.
The types of personal information we may obtain include:
- Your contact information (such as name, Twitter handle, postal and email address, or phone number);
- Username and password for the account you may establish on our sites;
- Payment details (including payment card number, security code, expiration date, cardholder name and billing address);
- Shipping information (including the shipping address and phone number);
- Demographic information (such as age, date of birth and gender);
- Any content you post to our site or social media platforms (including comments and multi-media submitted by yourself);
- Reading, browsing and shopping behavior and preferences, and a record of the purchases you make on our websites;
- Your search queries conducted on our sites; and
- Other details that you may submit to us or that may be included in the information provided to us by third parties.
In addition, we may use “cookies,” “device identifiers” or similar types of technology (e.g., pixels tags, web beacons, clear GIFs, and local storage) to collect information about your use of our sites. We may use this information to help us enhance the efficiency and usefulness of our sites, to customize your visit to our sites, and for other purposes to make your visit more convenient or to enable us to enhance our services. For your information, “cookies” are files that are stored on your computer’s hard drive by a website, and “device identifiers” are files that are stored on your mobile device that identify your device. In addition, we may use third parties to provide products and services to you through our sites. These third parties may employ cookies, device identifiers, or similar technologies. Note: most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sites’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as targeted advertising opt-outs. Finally, your mobile device may provide you with information and choices on what data is shared with us.
When you visit our sites, we may automatically collect certain non-identifying information about you, such as the computer operating system or mobile device that you use to access our sites, your Internet Protocol address, your browser type and settings, your bandwidth speed and information about the software programs that are installed on your computer, the date and time that you access our sites, the web pages you were visiting immediately before and after you came to our sites, the domain name of the website from which you linked to our sites, search terms that visitors use to reach our sites, information on actions taken on our sites (such as page views and site navigation patterns) and links and advertisements that you click on within our sites and other technical information that assists us in improving our services.
We also may use third-party website analytics tools that collect information about visitor traffic on our sites and mobile applications. Without limiting the generality of the foregoing, we use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), and the Google Analytics tracking code implemented by us supports Display Advertising and its features (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting). We will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from such Display Advertising features unless you have first been provided with abundant notice of and given us your prior affirmative (i.e. opt-in) consent to, that merger. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on your past visits to our sites. For example, we may use such analytics to (i) display content specific advertisements to visitors that have previously visited our sites when those visitors go to other websites (e.g., Google may show ads relating to our sites to those visitors across the Internet) and (ii) help us determine how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our sites. You can opt out of Google Analytics for Display Advertising and customize Google Display ads using the Google Ads Preferences Manager.
How We DO NOT Use the Information We Collect
Apart from the extraordinary circumstance of a sale of our entire company in a merger or similar type of transaction, Waves Apparel will never rent or sell your personal information. We value your privacy. We would hope when shopping on other eCommerce sites that they would do the same for us.
How We DO Use the Information We Collect
We use the personal information you provide to us in several ways. Some examples follow:
- Register you for membership at our websites, and manage and maintain your account on the sites;
- Provide products or services you request;
- Process, validate, confirm, verify, deliver and track your purchases (including by processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone);
- Maintain a record of the purchases you make and the areas you browse on our sites;
- Respond to your questions and comments and provide customer support;
- Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you;
- Enable you to communicate with us through our blogs, social networks and other interactive media;
- Manage your participation in our events, sweepstakes and other promotions;
- Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets;
- Operate, evaluate and improve our business and the products and services we offer;
- Analyze and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read);
- Analyze trends and statistics regarding visitors’ use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites;
- Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users;
- Provide, improve, test, and monitor our sites;
- Diagnose or fix technology problems;
- Manage our business;
- Enforce our sites’ Terms and Conditions; and
- Comply with applicable legal requirements and industry standards and our policies.
We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
Credit Card Companies
How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use [256-bit Secure Socket Layer (SSL) technology] to protect the security of your online order information. [SSL technology] encrypts your order information to protect it from being decoded by anyone other than us. We also limit access to personal information about you to employees or service providers who we believe reasonably need to come into contact with that personal information to provide products or services to you or in order to do their jobs.
While we implement these and other security measures on our sites, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective. You play a role in protecting your information as well. Because your password permits access to your personal information, please keep your password secret and do not disclose it to others.
Updates to this Privacy Notice
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